Webinar | LinkedIn for lawyers: 3 problems solved


22 June 2020 16:00 - 17:00 CEST

As a lawyer, you know that you should be using LinkedIn. You’ve set up your profile and are good to go. But soon you realise: Life online is not that easy.

This webinar will provide answers to your LinkedIn questions. Our speaker, Tobias Steinemann, is an expert in legal marketing. Part of his work is to help lawyers and law firms to use LinkedIn more effectively. In our session, Tobias will solve the three most common problems that lawyers usually face with LinkedIn. He will discuss the following questions:

  • How can lawyers use LinkedIn to acquire clients?
  • What and how shall lawyers post?
  • How can lawyers make their content more visible on LinkedIn?

In addition to these topics, Tobias will answer your questions during a Q&A session at the end of the webinar.

Join us on Monday, 22 June from 16:00 to 17:00 CET. 




Tobias Steinemann, Marketing of Legal Services and Legal Content

Marketing of legal services and legal content is Tobias’ area of focus. As a former lawyer, he has specialised in supporting law firms and individual lawyers in the area of marketing and communications. Among other things, this includes the following:

  • Develop executable marketing strategies for firms and/or legal products and services (defining target audiences, law firm branding, pricing, shaping firm profiles to identify key messages and values etc.);
  • Digital Marketing:Communication strategies for digital channels, Selection and interplay of digital marketing measures, such as websites (structuring and technical development), Email-marketing (e.g. newsletters), Social Media, Content Marketing (e.g. Blogs) etc, Execute and maintain, both technically and in content, the digital and analog marketing measures of law firms;
  • Support of individual lawyers in the area of digital marketing and communications.

Practical information

The webinar is open to everyone.

AIJA members can register for free.

Please find the link to access the webinar in the confirmation email following your registration.





AIJA Commissions

  • Skills, Career, Innovation, Leadership and Learning (SCILL)

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