Consumer goods and services – from global production to local consumption


27 October 17:00 CEST - 29 October 2022 13:00 CEST

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Moin and welcome to Hamburg! The largest non-capital city in the European Union is not only home to Europe's third largest seaport, but also the commercial center of Northern Europe. This vibrant city is home to large representations of multinational producers of consumer goods and services – for example of the food and beverage, fashion, and cosmetics industry – as well as large retail organisations and advertising agencies. It is therefore the perfect spot to host a seminar that touches upon current IP and tech related aspects following consumer goods and services along their path from global production to local consumption.

This seminar will be hosted by the IP/TMT Commission in cooperation with the In-house Counsel Commission and special support of the Legal Tech Board.

The academic programme will be dedicated to questions around building and managing consumer trust when producing and selling goods and services in a globalised world. In sessions focused on labeling requirements, advertising trends, and new developments in the constant fight against counterfeiting, we will discuss topics like how climate awareness, social movements or ethical production standards influence and affect the way goods or services are presented to local consumers. Also, we will shed some light on the role of IP and tech in the global organisation of supply chains, paying particular respect to the needs and concerns of in-house counsel and legal teams. Consumer goods and services regularly aim at reaching large audiences. Hence, platforms, legal tech and AI are playing increasingly important roles for managing such large scale, yet individualised demand and handling the arising (legal) issues in connection with the distribution of consumer goods and services. Our seminar will close on these topics covered by our expert speakers. 

The Organising Committee is also preparing an attractive social programme. Get a scent of the history of global trading strolling around the old warehouse district and the harbour promenade or join us for a tour around the sinful mile, the famous Reeperbahn. Rumor also has it that the hard-nosed can enjoy a fish bread on the “Fischmarkt” on Sunday morning at 5 am (whether you get up early or prefer to pull an all-nighter will be at your own discretion).

AIJA Commissions

  • In-house Counsel
  • Intellectual Property, Technology, Media, and Telecommunications

Full programme

Thursday 27 October 2022

19:00 » 21:00
Welcome dinner

Friday 28 October 2022

08:00 » 09:00
09:00 » 09:30
Welcome address / Introduction
09:30 » 11:00
Marketing? Yes, but responsibly! Product design and advertising trends induced by growing consumer awareness.
11:00 » 11:30
Coffee break
11:30 » 13:00
Packed and off to the world! Regulatory labeling and packaging requirements in the food and beverages, cosmetic and fashion industry.
13:00 » 14:00
14:00 » 15:30
Product pirates in sight! Strategies to avoid and act against counterfeiters
15:30 » 16:00
Coffee break
16:00 » 17:30
All together now: taking responsibility for your own supply chain

Saturday 29 October 2022

09:00 » 10:00
10:00 » 11:00
“Claims, Claims everywhere!” - How to handle legal rights on a mass basis
11:00 » 11:30
Coffee break
11:30 » 12:30
It's not all sunshine on the internet: Legal challenges when running a consumer centric platform
12:35 » 12:55
Local - Global - Meta consumer products and services in the Metaverse
13:00 » 13:30
Commission updates and closing remarks
13:30 » 14:30
16:30 » 18:30
Optional activity
Optional dinner



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Organising Committee

Montaury Pimenta, Machado & Vieira de Mello Advogados (BRAZIL)

boesling IP Rechtsanwälte PartG mbB (GERMANY)

Eleving Vehicle Finance, AS (LATVIA)

Angelika MURER

Probst Partner AG (SWITZERLAND)