Event Overview


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Hosting the headquarters of various global brands and multinationals, Amsterdam is the perfect venue for the 2nd Annual T.R.A.D.E. Conference.

The conference will be held at the EYE, an architectural pearl at the bank of the IJ which hosts a film museum and is located in the North part of the city which has recently been (re)discovered by Amsterdam, close to the historic canals and just behind the central station. Ferries will take you to the EYE from there and back as well as to the adjacent and fancy Sir Adam Hotel. This hotel will serve as the seminar hotel and it offers breathtaking views on Amsterdam and the IJ and is based in the former Shell Tower which also hosts nice restaurants, cool bars and great clubs.

The event will feature high-profile speakers sharing their views and experiences on current developments in (private) trade, retail, agency, distribution, franchising and e-commerce. The seminar is designed to give practical insights, both from lawyers' and in-house counsels' perspective, and to create a platform for the exchange of their knowledge and experience. The scientific programme will particularly focus on international commercial contracts and address a broad range of topics, from tools for intercultural negotiations to strategies of drafting, managing and terminating contracts. Hot topics such as the effects of “Brexit” on cross-border contracts will complete the cutting-edge programme.

Finally, the seminar will offer a very interesting social programme in a vibrant city and international business hub. The 2nd Annual T.R.A.D.E. Conference in Amsterdam is an ideal opportunity to network with lawyers and in-house counsels from all over the world. The Organizing Committee is looking forward to meeting you in Amsterdam!

AIJA Commissions involved
  • In-house Counsel
  • T.R.A.D.E. (Trade, Retail, Agency, Distribution, E-commerce)


Annual T.R.A.D.E. Conference


18:00 - 20:00


08:00 - 09:15

09:15 - 09:30

Wiebe de Vries, AIJA President, BloomTax B.V., the Netherlands

Welcome address by the President of the T.R.A.D.E. Commission
Babak Tabeshian, LFR Rechtsanwälte Partnerschaft, Germany
09:30 - 10:30

Benedikt Rohrßen, Taylor Wessing, Germany
Boris Ostroukhov, Alrud Law Firm, Russia
Lidong Pan, Reizlaw, China
Michel Segers, FLINN, Belgium
10:30 - 11:30

Manish Bahl, Fieldfisher, the Netherlands
Kevin Paterson, Legal Counsel EMEA at Insight Enterprises, the Netherlands
11:30 - 12:00

12:00 - 13:00

Maks Prokop, Iskraemeco d.d, Slovenia
Phillip Schmidt, Legal Counsel EMEA at Zimmer Biomet, Switzerland
13:00 - 14:00

14:00 - 15:30

Minglei Wu, Minglei Legal, USA/China
Kazuma Higuchi, Higuchi & Partners, Japan
Marc van der Velden, Buren N.V., the Netherlands
15:30 - 16:00

16:00 - 16:20

Babak Tabeshian, LFR Rechtsanwälte Partnerschaft, Germany
16:20 - 16:45

Bernd Hauck, Kellerhals Carrard, Switzerland
16:45 - 17:00

18:15 - 19:45


09:30 - 11:00

Rebekka Stumpfrock, Avantcore, Germany
Jarl Koning, Legal Counsel at ServiceNow, the Netherlands
Maïte Ottes, Global Competition Counsel at ICL Europe, the Netherlands
Janine Demont, Pestalozzi, Switzerland
Charlotte Heilmann, Legal Counsel EMEA at Progress, the Netherlands
11:00 - 11:30

11:30 - 12:30

Chiara Caliandro, De Berti Jacchia Franchini Forlani, Italy
Stefan Gurmann, Kerres | Partners, Austria
Marnix van den Bergh, Höcker Advocaten, the Netherlands
12:30 - 13:15

13:15 - 14:15

14:45 - 18:00

Not included in the registration fees, payable locally

City bike cycling tour through Amsterdam

Not included in the registration fees, payable locally

More information will follow soon.

Fees & General Info

There are currently no registration fees available.

General terms and conditions

By registering you have to accept the general terms and conditions and accept that your registration is considered binding immediately, but participation to the event is possible only after full payment of the registration fee.

Please note that any arrangements related to the participation of the participant in an AIJA event, including but not limited to booking or cancellation of accommodation or flights, as well as respecting the cancellation deadlines indicated in the general terms and conditions, are the sole responsibility of the participant. AIJA shall not be held liable for any expenses the participant may suffer as the result of participant’s failure to comply with his/her obligations.

It is recommended for each participant to purchase a cancellation and travel insurance.

Please note that in-house counsel registrations are subject to review and confirmation by AIJA. AIJA considers in-house counsel professionals who hold a university degree in law allowing access to a bar association and practicing law as an in-house counsel in private, public, or non-profit companies, institutions or organisations. Please note that in-house counsel who are at the same time active as fee-earning lawyers or consultants are not eligible to the discounted in-house counsel fee.

Please read the general terms and conditions applicable for AIJA events.


If you are a lawyer under 35 years old and meet the requirements, apply to our Scholarship Programme for this event. You can check more details here.

Practical Information




Favourable group rates at the SIR ADAM HOTEL depend on availability, therefore we advise all participants to book your accommodation at your earliest convenience, latest until 12 March, following this LINK.

Cancellation policy:

  • The individual reservations that are made by the guests, can be cancelled free of charge until 7 days prior to arrival.
  • In case of cancellation from 6 days until 3 days prior to arrival, the first night will be charged.
  • In case of cancellation less than 3 days prior to arrival, the total number of nights reserved will be charged.

Alternative hotel recommendations near the seminar venue (booking directly via hotel website):

  • Ibis Styles Amsterdam Central Station (link)
  • Double Tree by Hilton (link)

Organising Committee

Chiara CALIANDRO De Berti Jacchia Franchini Forlani (ITALY)
Maks PROKOP Iskraemeco d.d. (SLOVENIA)
Babak TABESHIAN LFR Rechtsanwälte Partnerschaft mbB (GERMANY)

National Representatives

Marnix VAN DEN BERGH Höcker advocaten (NETHERLANDS)


Personal Protection

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Your data will be managed by AIJA's General Services, Events and Accounts Section:

  • For the purpose of administering your registration for the event and your on-site access to the event;
  • In order to pay for the selected services - your bank details will be deleted after receipt of your payment;
  • In order to communicate information messages from AIJA.

To the extent necessary for the execution of their respective tasks, our subcontractors in charge of our seminar organisation, our IT infrastructure, our management, the production and maintenance of our website and extranet, are likely to gain access to your data from time to time. Their servers are located in the European Union.

Data relating to your participation in the event shall be stored for a period of 10 years. We are obliged to archive billing data until the end of the period required for our tax and accounting obligations, i.e. for 7 full tax years.

We shall store your contact information to keep you informed until you ask us to stop. You have the right to access your data and have it corrected if necessary.