Annual T.R.A.D.E. Conference


12 - 14 April 2018

Hosting the headquarters of various global brands and multinationals, Amsterdam is the perfect venue for the 2nd Annual T.R.A.D.E. Conference.

The conference will be held at the EYE, an architectural pearl at the bank of the IJ which hosts a film museum and is located in the North part of the city which has recently been (re)discovered by Amsterdam, close to the historic canals and just behind the central station. Ferries will take you to the EYE from there and back as well as to the adjacent and fancy Sir Adam Hotel. This hotel will serve as the seminar hotel and it offers breathtaking views on Amsterdam and the IJ and is based in the former Shell Tower which also hosts nice restaurants, cool bars and great clubs.

The event will feature high-profile speakers sharing their views and experiences on current developments in (private) trade, retail, agency, distribution, franchising and e-commerce. The seminar is designed to give practical insights, both from lawyers' and in-house counsels' perspective, and to create a platform for the exchange of their knowledge and experience. The scientific programme will particularly focus on international commercial contracts and address a broad range of topics, from tools for intercultural negotiations to strategies of drafting, managing and terminating contracts. Hot topics such as the effects of “Brexit” on cross-border contracts will complete the cutting-edge programme.

Finally, the seminar will offer a very interesting social programme in a vibrant city and international business hub. The 2nd Annual T.R.A.D.E. Conference in Amsterdam is an ideal opportunity to network with lawyers and in-house counsels from all over the world. The Organizing Committee is looking forward to meeting you in Amsterdam!

AIJA Commissions

  • In-house Counsel
  • T.R.A.D.E. (Trade, Retail, Agency, Distribution, E-commerce)

Event fees

+ VAT if applicable<= 2018-03-13> 2018-03-13

AIJA Member < 35470,00  €545,00  €
AIJA Member >= 35520,00  €595,00  €
Non AIJA Member < 35570,00  €645,00  €
Non AIJA Member >= 35620,00  €695,00  €
Speaker470,00  €545,00  €
In-House Counsel150,00  €150,00  €

Register now

Full programme

Annual T.R.A.D.E. Conference

Thursday 12 April 2018

Registration at the EYE Museum
18:30 » 20:30
Welcome cocktail at the EYE Museum

Friday 13 April 2018

08:00 » 09:15
Registration at the EYE Museum
09:15 » 09:30
Introduction to the seminar by the AIJA President
, AIJA President, BloomTax B.V., the Netherlands

Welcome address by the President of the T.R.A.D.E. Commission
, Dr. Roth & Kollegen, Germany
09:30 » 10:30
The dawn of the business: "Oups, I did not realise this was a contract" - negotiations and precontractual liabilities
Benedikt Rohrßen, Taylor Wessing, Germany
, Alrud Law Firm, Russia
Lidong Pan, Reizlaw, China
10:30 » 11:30
Boiler plates and midnight clauses - effects of miscellanea in different countries
, De Berti Jacchia Franchini Forlani, Italy
Stefan Gurmann, Kerres | Partners, Austria
, Höcker Advocaten, the Netherlands
11:30 » 12:00
Coffee break
12:00 » 13:00
Contract management and compliance - how to efficiently manage your contracts
, Iskraemeco d.d, Slovenia
Phillip Schmidt, Legal Counsel EMEA at Zimmer Biomet, Switzerland
13:00 » 14:00
Lunch break
14:00 » 15:30
Intercultural differences - dos and don'ts of negotiations with Asian business partners
, Minglei Legal, USA/China
, Higuchi & Partners, Japan
Marc van der Velden, Buren N.V., the Netherlands
, Hadef & Partners, United Arab Emirates
15:30 » 16:00
Coffee break
16:00 » 16:20
Limitation of liability clauses: rescue or false hope? - strategies to manage liability risks
, Dr. Roth & Kollegen, Germany
16:20 » 16:45
Pitfalls of using common law principles in civil law contracts - different language, different legal concepts
, Kellerhals Carrard, Switzerland
16:45 » 17:00
18:00 » 20:00
Canal Cruise with drinks and bites
Indonesian dinner at Kantjil & de Tijger

Saturday 14 April 2018

09:30 » 11:00
The sunset of the business: "How do I get rid of my contract" - ways to exit, terminate or set the scene to exit an agreement
, Avantcore, Germany
Jarl Koning, Legal Counsel at ServiceNow, the Netherlands
Maïte Ottes, Global Competition Counsel at ICL Europe, the Netherlands
Janine Demont, Pestalozzi, Switzerland
Charlotte Heilmann, Legal Counsel EMEA at Progress, the Netherlands
11:00 » 11:30
Coffee break
11:30 » 12:15
Part 4 - Brexit - how to prepare for the great exit
Manish Bahl, Fieldfisher, the Netherlands
Kevin Paterson, Legal Counsel EMEA at Insight Enterprises, the Netherlands
12:15 » 13:00
Closing remarks
13:00 » 14:00
Lunch break
14:30 » 18:00
Optional afternoon social programme
Not included in the registration fees, payable locally

City bike cycling tour through Amsterdam
Optional dinner
Not included in the registration fees, payable locally

More information will follow soon.



Practical information




Favourable group rates at the SIR ADAM HOTEL depend on availability, therefore we advise all participants to book your accommodation at your earliest convenience, latest until 12 March, following this LINK.

Cancellation policy:

  • The individual reservations that are made by the guests, can be cancelled free of charge until 7 days prior to arrival.
  • In case of cancellation from 6 days until 3 days prior to arrival, the first night will be charged.
  • In case of cancellation less than 3 days prior to arrival, the total number of nights reserved will be charged.

Alternative hotel recommendations near the seminar venue (booking directly via hotel website):

  • Ibis Styles Amsterdam Central Station (link)
  • Double Tree by Hilton (link)

Organizing Committee

Studio Legale De Berti Jacchia Franchini Forlani (ITALY)

Friederike HENKE

Iskraemeco d.d. (SLOVENIA)

Dr. Roth & Koll. Rechtsanwälte Partnerschaft mbB (GERMANY)


Minglei WU
Mingleilegal LLC (CHINA)

National Representatives

Höcker advocaten (NETHERLANDS)