Event Overview


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As a lawyer, you know that you should be using LinkedIn. You’ve set up your profile and are good to go. But soon you realise: Life online is not that easy.

This webinar will provide answers to your LinkedIn questions. Our speaker, Tobias Steinemann, is an expert in legal marketing. Part of his work is to help lawyers and law firms to use LinkedIn more effectively. In our session, Tobias will solve the three most common problems that lawyers usually face with LinkedIn. He will discuss the following questions:

  • How can lawyers use LinkedIn to acquire clients?
  • What and how shall lawyers post?
  • How can lawyers make their content more visible on LinkedIn?

In addition to these topics, Tobias will answer your questions during a Q&A session at the end of the webinar.

Join us on Monday, 22 June from 16:00 to 17:00 CET. 




Tobias Steinemann, Marketing of Legal Services and Legal Content

Marketing of legal services and legal content is Tobias’ area of focus. As a former lawyer, he has specialised in supporting law firms and individual lawyers in the area of marketing and communications. Among other things, this includes the following:

  • Develop executable marketing strategies for firms and/or legal products and services (defining target audiences, law firm branding, pricing, shaping firm profiles to identify key messages and values etc.);
  • Digital Marketing:Communication strategies for digital channels, Selection and interplay of digital marketing measures, such as websites (structuring and technical development), Email-marketing (e.g. newsletters), Social Media, Content Marketing (e.g. Blogs) etc, Execute and maintain, both technically and in content, the digital and analog marketing measures of law firms;
  • Support of individual lawyers in the area of digital marketing and communications.

Practical information

The webinar is open to everyone.

AIJA members can register for free.

Please find the link to access the webinar in the confirmation email following your registration.





AIJA Commissions involved
  • Skills, Career, Innovation, Leadership and Learning (SCILL)

Fees & General Info

There are currently no registration fees available.

General terms and conditions

By registering you have to accept the general terms and conditions and accept that your registration is considered binding immediately, but participation to the event is possible only after full payment of the registration fee.

Please note that any arrangements related to the participation of the participant in an AIJA event, including but not limited to booking or cancellation of accommodation or flights, as well as respecting the cancellation deadlines indicated in the general terms and conditions, are the sole responsibility of the participant. AIJA shall not be held liable for any expenses the participant may suffer as the result of participant’s failure to comply with his/her obligations.

It is recommended for each participant to purchase a cancellation and travel insurance.

Please note that in-house counsel registrations are subject to review and confirmation by AIJA. AIJA considers in-house counsel professionals who hold a university degree in law allowing access to a bar association and practicing law as an in-house counsel in private, public, or non-profit companies, institutions or organisations. Please note that in-house counsel who are at the same time active as fee-earning lawyers or consultants are not eligible to the discounted in-house counsel fee.

Please read the general terms and conditions applicable for AIJA events.


If you are a lawyer under 35 years old and meet the requirements, apply to our Scholarship Programme for this event. You can check more details here.


Become a sponsor

Partnership with AIJA as a sponsor provides the best networking opportunities in a relaxed business environment.
If you have any questions, contact us on ‘Become a sponsor’ and check for more opportunities.

Personal Protection

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Your data will be managed by AIJA's General Services, Events and Accounts Section:

  • For the purpose of administering your registration for the event and your on-site access to the event;
  • In order to pay for the selected services - your bank details will be deleted after receipt of your payment;
  • In order to communicate information messages from AIJA.

To the extent necessary for the execution of their respective tasks, our subcontractors in charge of our seminar organisation, our IT infrastructure, our management, the production and maintenance of our website and extranet, are likely to gain access to your data from time to time. Their servers are located in the European Union.

Data relating to your participation in the event shall be stored for a period of 10 years. We are obliged to archive billing data until the end of the period required for our tax and accounting obligations, i.e. for 7 full tax years.

We shall store your contact information to keep you informed until you ask us to stop. You have the right to access your data and have it corrected if necessary.