Event Overview


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The registration form is closed. Should you be interested in joining the seminar, please contact sophie.thaon@aija.org to check availability.

Moin and welcome to Hamburg! The largest non-capital city in the European Union is not only home to Europe's third largest seaport, but also the commercial center of Northern Europe. The vibrant city holds large representations of multinational producers of consumer goods and services – for example of the foods and beverage, fashion, and cosmetics industry – as well as large retail organisations and advertising agencies. It is therefore the perfect spot to host a seminar that touches upon current IP and tech related aspects following consumer goods and services along their path from global production to local consumption.

The academic program will be dedicated to questions around building and managing consumer trust when producing and selling goods and services in a globalised world. In sessions focused on advertising trends, labeling requirements, and new developments in the constant fight against counterfeiting, we will discuss how issues like climate awareness, social movements or ethical production standards influence and affect the way goods or services are presented to local consumers. Also, we will shed some light on recently introduced compliance requirements concerning the global organisation of supply chains, paying particular respect to the business perspective as well as the needs and concerns of In-house counsel. Consumer goods and services regularly aim at reaching large audiences. Hence, platforms, legal tech and AI are playing an ever increasing role for managing large numbers of similarly laid out demands, which still differ greatly in the details. We look at how new technological solutions enable businesses to stay on top of such cases and help them handle the arising (legal) issues in connection with consumer goods and services. Finally, our seminar comes full circle (from local to global to meta) and closes with an outlook on one of the newest frontiers: the Metaverse!

The seminar will be hosted by the IP/IT & TMT Commission in cooperation with the In-house Counsel Commission.

Of course, there will be an attractive social program: Get a scent of the history of global trading by taking a boat tour through the harbor and the old warehouse district. Join us for a lovely dinner at the world-famous Elbphilharmonie or a tour around the sinful mile, the famous Reeperbahn, with its throbbing nightlife. Rumor also has it that the hard-nosed can enjoy a fish bread on the “Fischmarkt” on Sunday morning at 5 am (whether you get up early or prefer to pull an all-nighter will be at your own discretion).

AIJA Commissions involved
  • In-house Counsel
  • Intellectual Property, Technology, Media, and Telecommunications



Address: St. Pauli Fischmarkt 28-32, 20359 Hamburg

08:00 - 09:00

09:00 - 09:30

09:30 - 11:00

ModeratorRutger Stoop, DLA Piper, the Netherlands

  • Helena Bastrup Haarup Fisker, Bech Bruun, Denmark
  • Emma Dunnill, RPC, United Kingdom
  • Antonio Varas, Porcio Rios Garcia, Chile
  • Olivier Sasserath, MVVP Advocaten, Belgium
11:00 - 11:30

11:30 - 13:00

Moderator: Marta Centell Ribas, Vidal-Quadras & Ramon, Spain

  • Sarah Leins-Zurmühle, Unilever, Switzerland
  • Pernille Rosenkvist Laursen, A-TEX, Denmark
  • Tomasz Wekwart, Borek Legal, Poland
  • Felipe Samaniego, CorralRosales, Ecuador
13:00 - 14:00

14:00 - 15:30

Moderator: Rosie Burbidge, Gunnercooke LLP, United Kingdom

  • Phelan Brüderlin, Vitra International AG, Switzerland
  • Emanuela Gaia Zapparoli, Nunziante Magrone, Italy
  • Julia Hugendubel, CMS Hasche Sigle, Germany
  • Kristof Neefs, Inteo, Belgium
15:30 - 16:00

16:00 - 17:30

Moderator: Gülsüm Aslan, AIG, Netherlands

  • Daniel Valdini, Olympus SE, Germany
  • Malgorzata Hartwig, ADM, Germany
  • Emanuela Hernandez, Foot Locker, Netherlands
  • Cédric Brunner, OEKO-TEX, Switzerland
20:00 - 22:30

Address: Platz der Deutschen Einheit 3, 20457 Hamburg

09:00 - 10:00

10:00 - 11:00

Moderator: Kaj Seidl-Nussbaumer, Probst Partner AG, Switzerland

  • Nico Brunotte, DLA Piper, Germany
  • Micha Bues, Bryter, Germany
  • Silvia van Schaik, bureau Brandeis, Netherlands
11:00 - 11:30

11:30 - 12:30

ModeratorLuana Barros, Montaury Pimenta, Machado & Vieira de Mello, Brazil

  • Gabriel Kasper, Homburger AG, Switzerland
  • Florian Poncin, Brucher Thieltgen & Partners, Luxembourg
  • Svenja Freisfeld, SoundCloud, Germany
12:35 - 12:55

Moderator: Suvina Wong, Carpmaels & Ransford, United Kingdom

Speaker: Ann-Cathrin Tönnes, Friedrich Graf v. Westphalen & Partner mbB., Germany
13:00 - 13:30

13:30 - 14:30

16:30 - 18:30

19:00 - 23:00

Address: Davidstraße 11, 20359 Hamburg

Fees & General Info

There are currently no registration fees available.

General terms and conditions

By registering you have to accept the general terms and conditions and accept that your registration is considered binding immediately, but participation to the event is possible only after full payment of the registration fee.

Please note that any arrangements related to the participation of the participant in an AIJA event, including but not limited to booking or cancellation of accommodation or flights, as well as respecting the cancellation deadlines indicated in the general terms and conditions, are the sole responsibility of the participant. AIJA shall not be held liable for any expenses the participant may suffer as the result of participant’s failure to comply with his/her obligations.

It is recommended for each participant to purchase a cancellation and travel insurance.

Please note that in-house counsel registrations are subject to review and confirmation by AIJA. AIJA considers in-house counsel professionals who hold a university degree in law allowing access to a bar association and practicing law as an in-house counsel in private, public, or non-profit companies, institutions or organisations. Please note that in-house counsel who are at the same time active as fee-earning lawyers or consultants are not eligible to the discounted in-house counsel fee.

Please read the general terms and conditions applicable for AIJA events.


If you are a lawyer under 35 years old and meet the requirements, apply to our Scholarship Programme for this event. You can check more details here.

Practical Information


The seminar will be taking place at the Renaissance Hamburg hotel and we have negotiated special rates for the participants of the seminar:

Room type Single Occupancy
Standard room 189€
  • The stated price apply per room and per night, including VAT and service charge.
  • The breakfast buffet is included in the room rate.

To book your accommodation, please use the following link.

Please note that rooms will be allocated on a first come first served basis according to availability and that we have the special rates until 27 August 2022.

Organising Committee

Luana BARROS Montaury Pimenta, Machado & Vieira de Mello Advogados (BRAZIL)
Inga GEORGE boesling IP Rechtsanwälte PartG mbB (GERMANY)
Anda MIZE Eleving Vehicle Finance, AS (LATVIA)
Angelika MURER Homburger AG (SWITZERLAND)


Become a sponsor

Partnership with AIJA as a sponsor provides the best networking opportunities in a relaxed business environment.
If you have any questions, contact us on ‘Become a sponsor’ and check for more opportunities.

Personal Protection

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Your data will be managed by AIJA's General Services, Events and Accounts Section:

  • For the purpose of administering your registration for the event and your on-site access to the event;
  • In order to pay for the selected services - your bank details will be deleted after receipt of your payment;
  • In order to communicate information messages from AIJA.

To the extent necessary for the execution of their respective tasks, our subcontractors in charge of our seminar organisation, our IT infrastructure, our management, the production and maintenance of our website and extranet, are likely to gain access to your data from time to time. Their servers are located in the European Union.

Data relating to your participation in the event shall be stored for a period of 10 years. We are obliged to archive billing data until the end of the period required for our tax and accounting obligations, i.e. for 7 full tax years.

We shall store your contact information to keep you informed until you ask us to stop. You have the right to access your data and have it corrected if necessary.