Event Overview

Are you a legal professional looking to skyrocket your success in business development? Join us on Wednesday 06 March at 12:30 CET for an exclusive webinar on the potential of personal branding for lawyers, with practical examples on how to build and use one's own brand led by Marius Braun from The Marketer and the AIJA Local Representative of Singapore, Sebastian Blasius.

Together, we'll take a closer look on business development in the professional services sector and identify how lawyers can use a personal brand to grow their own business.

What to expect? After a basic introduction on the concept, we will discover what makes or breaks a good brand and how it can be established successfully. We will also highlight the chances and importance of social media platforms, especially LinkedIn. And, lastly, we will share some practical examples and best practices for a direct application in combination with a Q&A session round out the workshop.

If you are interested, please register by filling out the form here.


Marius Braun

The Marketer, Germany

Marius Braun, CEO and founder of THE MARKETER, has extensive expertise in legal marketing and brand building. His passion extends to the targeted use of AI to enhance and optimize tasks. 
During his studies, Marius recognized the enormous potential in the marketing of German law firms and professional services. In response, he did his master's thesis on personal branding and social media marketing as a quality indication tool in the professional service sector. This research laid the foundation for the establishment of THE MARKETER, a full-service marketing agency specifically tailored to the needs of this sector. 
Marius combines his academic insights with practical experience to develop innovative strategies that help lawyers and law firms strengthen their digital presence and communicate effectively with their target audience. 

The Marketer is one of the leading German marketing agencies focused on lawyers and law firms. The company delivers a holistic marketing approach and covers all topics from brand creation and setup to business development, personal branding and social media marketing.

AIJA Commissions involved
  • Skills, Career, Innovation, Leadership and Learning (SCILL)

Fees & General Info

There are currently no registration fees available.

General terms and conditions

By registering you have to accept the general terms and conditions and accept that your registration is considered binding immediately, but participation to the event is possible only after full payment of the registration fee.

Please note that any arrangements related to the participation of the participant in an AIJA event, including but not limited to booking or cancellation of accommodation or flights, as well as respecting the cancellation deadlines indicated in the general terms and conditions, are the sole responsibility of the participant. AIJA shall not be held liable for any expenses the participant may suffer as the result of participant’s failure to comply with his/her obligations.

It is recommended for each participant to purchase a cancellation and travel insurance.

Please note that in-house counsel registrations are subject to review and confirmation by AIJA. AIJA considers in-house counsel professionals who hold a university degree in law allowing access to a bar association and practicing law as an in-house counsel in private, public, or non-profit companies, institutions or organisations. Please note that in-house counsel who are at the same time active as fee-earning lawyers or consultants are not eligible to the discounted in-house counsel fee.

Please read the general terms and conditions applicable for AIJA events.


If you are a lawyer under 35 years old and meet the requirements, apply to our Scholarship Programme for this event. You can check more details here.

Personal Protection

The personal data that you communicate to us shall be processed by the International Association Of Young Lawyers (AIJA), with its registered office at Avenue de Tervueren 231, 1150 Brussels, Belgium (Tel: +32 2 347 33 34 - office@aija.com), in accordance with Act No. 78-17 of January 6, 1978 relating to data, files and freedoms and Regulation No. 2016/679 on data protection, as of its entry into force on May 25, 2018.

Your data will be managed by AIJA's General Services, Events and Accounts Section:

  • For the purpose of administering your registration for the event and your on-site access to the event;
  • In order to pay for the selected services - your bank details will be deleted after receipt of your payment;
  • In order to communicate information messages from AIJA.

To the extent necessary for the execution of their respective tasks, our subcontractors in charge of our seminar organisation, our IT infrastructure, our management, the production and maintenance of our website and extranet, are likely to gain access to your data from time to time. Their servers are located in the European Union.

Data relating to your participation in the event shall be stored for a period of 10 years. We are obliged to archive billing data until the end of the period required for our tax and accounting obligations, i.e. for 7 full tax years.

We shall store your contact information to keep you informed until you ask us to stop. You have the right to access your data and have it corrected if necessary.