Event Overview

li_user_white

Connect to your MyAIJA account to discover who from your network is attending this event.

Connect

Where Innovation Meets Tradition

The AIJA M&A and IP commissions are uniting legal experts for an exceptional conference in Cairo, a city that stands at the crossroads of business, media, and innovation. Against the backdrop of this historic metropolis, the seminar will explore two cutting-edge topics: Mergers & Acquisitions in the Digital Age and Intellectual Property in the Media Ecosystem.

The Corporate and M&A track will focus on navigating shifting frameworks in Mergers & Acquisitions in fields like merger control in emerging markets and foreign investment regulations. We will examine topics such as recent deal trends in emerging markets, key regulatory developments and the importance of understanding exit pathways in these regions. Also, we will look at innovative financing models including private equity and venture capital investments as key drivers of digital M&A. This track will also explore the critical role of data privacy, particularly in light of complex international regulations such as GDPR. Participants will gain valuable insights into emerging markets, opportunities in rapidly digitizing economies across Africa, Asia and Latin America as well as the risks and legal considerations involved.

From Concept to Screen: Intellectual Property in the Media Ecosystem. The media industry undergoes rapid digital transformation, intellectual property law plays a crucial role in protecting content and innovation. This track will examine how IP rights, and licensing is being challenged by streaming platforms and AI-generated content - a world where media consumption no longer knows borders. Participants will gain insights into enforcement mechanisms, regulatory considerations, and the evolving legal framework shaping the future of media and entertainment. 

Cairo is not only the cultural and economic heart of Egypt but also a key player in the Middle Eastern and African business landscape. As one of the most legally advanced countries in the region, Egypt has a strong influence on intellectual property regulations across the Middle East. The country has a deep-rooted history in media, film, and telecommunications, industries that continue to shape its IP framework and drive innovation. Given Cairo’s strategic position as a gateway between Africa, the Middle East, and Europe, it serves as an ideal setting for discussions on cross-border M&A, and investment opportunities.

The seminar will take place in Zamalek, one of Cairo’s most charming and upscale districts, known for its lush gardens, historic mansions, and vibrant cultural scene. The selected venue offers a setting with stunning Nile views, combining modern amenities with the timeless elegance of Cairo. This seminar is not just an opportunity to engage with top legal minds but also a chance to experience the unique blend of ancient history and modern business that defines Cairo.

AIJA Commissions involved
  • Corporate and M&A
  • Intellectual Property, Technology, Media, and Telecommunications

Programme

M&A: Navigating Mergers & Acquisitions in the Digital Age

08:00 - 13:30

  • Get together at the hotel lobby at 07.45 am
  • Bus departs at 08.00 am
  • Breakfast at 9 Pyramids Lounge Restaurant with the great view of Giza Pyramids
  • Visit to the Pyramids of Giza and the well-know Sphinx
  • Drop-off at the hotel at around 1.30 pm
17:45

18:00 - 22:00

08:30

09:00 - 09:30

09:30 - 10:00

10:00 - 11:00

Merger control regimes are rapidly evolving across emerging markets, with new rules reshaping cross-border M&A. Egypt, for instance, recently began enforcing a pre-merger notification system, joining a growing list of jurisdictions tightening oversight. This panel will explore key regulatory developments, notification thresholds and timelines as well as how emerging market authorities approach merger control. With enforcement on the rise, understanding these shifting frameworks is essential for dealmakers operating across borders.
11:00 - 11:30

11:30 - 12:30

Foreign direct investment (FDI) screening regimes are becoming increasingly complex and widespread — from the EU and US to the Gulf region and Asia. This panel explores how national security concerns and regulatory scrutiny are reshaping cross-border M&A. This panel will also consider how tariff volatility, trade barriers and shifting global alliances are influencing investment strategies and deal structures, adding further complexity to an already evolving regulatory landscape.
12:30 - 13:00

13:00 - 14:30

14:30 - 15:30

Emerging markets are home to dynamic startup ecosystems that are increasingly drawing the interest of regional and global investors. Egypt is one such hub, alongside other fast-growing markets in the region. This panel explores recent exit trends, buyer profiles, and regulatory considerations in such deals. As innovation accelerates, understanding exit pathways in these regions is key for founders, investors, and advisors alike.
15:30 - 16:00

16:00 - 17:00

19:00

09:00

09:30 - 10:30

This interactive session will walk participants through a mock media industry merger, focusing on the key IP elements to evaluate during the due diligence phase of an acquisition.

Through a practical case study and guided checklists, attendees will take the role of an M&A lawyer focusing on what is relevant from an acquisition point of view and an IP lawyer assessing the target company’s assets . The session will highlight red flags, common pitfalls, and best practices when valuing and verifying intellectual property in today’s digital and content-driven landscape.

The case will explore regional differences, contrasting IP standards, data protection nuances, and enforcement challenges when the target company operates across jurisdictions – illustrating how cultural and legal differences can shape the due diligence process and deal strategy
10:30 - 11:00

11:00 - 13:00

13:00 - 14:00

14:00 - 19:00

Starting at one of the Old Cairo gates, Bab El Fotouh participants will enjoy an amazing walk through the ancient Islamic quarter, with its narrow streets, and bustling road-side shops and "wekalas" – trading places, that still actively trade in all sorts of wares.
Walking down Al Moez Street until reaching the fastinating Khan El Khalili Bazar – reputed to be the largest bazaar in the Middle East. Originally founded as a watering stop for caravanserai in the 14th century, the bazaar has now grown to vast proportions
20:00 - 22:00

09:00 - 14:00

Meet your Egyptologist Guide at the hotel lobby at 08.45 and drive to visit the Grand Egyptian Museum, a Treasure Trove of Ancient Wonders.
Get ready to embark on an unforgettable journey through time at the Grand Egyptian Museum, a state-of-the-art showcase for the wonders of ancient Egypt.
Located close by the Giza Plateau, this magnificent museum boasts an unparalleled collection of artifacts, showcasing the rich history and culture of Egypt from prehistoric
times to the Greco-Roman period.
Explore the museum's vast galleries, featuring over 100,000 artifacts, including, the treasures of Tutankhamun, including his iconic golden mask, an extensive collection of ancient Egyptian art, including statues, reliefs, and jewelry.
With its cutting-edge technology and stunning architecture, the Grand Egyptian Museum is an unforgettable experience for anyone fascinated by history, archaeology, or the wonders of ancient Egypt. Join us on this incredible journey and discover the magic of Egypt's ancient past!
IPTMT: IP in the media industry

08:00 - 13:30

  • Get together at the hotel lobby at 07.45 am
  • Bus departs at 08.00 am
  • Breakfast at 9 Pyramids Lounge Restaurant with the great view of Giza Pyramids
  • Visit to the Pyramids of Giza and the well-know Sphinx
  • Drop-off at the hotel at around 1.30 pm
17:45

18:00 - 22:00

08:30

09:00 - 09:30

09:30 - 10:00

10:00 - 11:00

Media, film, television, and the rise of digital platforms – overall protection with a focus on copyright.

This panel will explore the different individuals involved in a production — such as actors, directors, scriptwriters, authors, translators, and dubbing artists — and examine the rights associated with each role. We will discuss the key intellectual property considerations when producing media content such as films, television shows, or video games.
11:00 - 11:30

11:30 - 12:30

What should be protected from a trademark perspective? This panel will address the protection of elements such as fictional characters, names, and titles. We will also explore notable dispute cases that illustrate the challenges and strategies in trademark protection within the media and entertainment sectors.
12:30 - 13:00

13:00 - 14:30

14:30 - 15:30

This panel will explore the legal and contractual issues that arise when films and other content are made available on streaming platforms. We will address topics such as geoblocking, the structure of licensing agreements for digital platforms, and revenue allocation — who benefits financially once the content is live: the producers, labels, actors, or others? Challenges of enforcing territorial restrictions in the era of VPNs and content piracy. The discussion will focus on IP considerations after a film or project is completed and enters the online marketplace.
15:30 - 16:00

16:00 - 17:00

This panel will focus on criminal proceedings and enforcement strategies in relation to counterfeiting in the media industry. We will explore what constitutes a counterfeit in this context — such as unauthorized copies of films, unlicensed translations or adaptations, and illicit merchandising. The discussion will also cover available protection mechanisms, including technical protection measures (TPMs) and codification techniques. Finally, we will look at enforcement approaches across different jurisdictions, highlighting both legal remedies and practical enforcement tools.
19:00

09:00

09:30 - 10:30

This interactive session will walk participants through a mock media industry merger, focusing on the key IP elements to evaluate during the due diligence phase of an acquisition.

Through a practical case study and guided checklists, attendees will take the role of an M&A lawyer focusing on what is relevant from an acquisition point of view and an IP lawyer assessing the target company’s assets . The session will highlight red flags, common pitfalls, and best practices when valuing and verifying intellectual property in today’s digital and content-driven landscape.

The case will explore regional differences, contrasting IP standards, data protection nuances, and enforcement challenges when the target company operates across jurisdictions – illustrating how cultural and legal differences can shape the due diligence process and deal strategy
10:30 - 11:00

11:00 - 13:00

13:00 - 14:00

14:00 - 19:00

Starting at one of the Old Cairo gates, Bab El Fotouh participants will enjoy an amazing walk through the ancient Islamic quarter, with its narrow streets, and bustling road-side shops and "wekalas" – trading places, that still actively trade in all sorts of wares.
Walking down Al Moez Street until reaching the fastinating Khan El Khalili Bazar – reputed to be the largest bazaar in the Middle East. Originally founded as a watering stop for caravanserai in the 14th century, the bazaar has now grown to vast proportions
20:00 - 22:00

09:00 - 14:00

Meet your Egyptologist Guide at the hotel lobby at 08.45 and drive to visit the Grand Egyptian Museum, a Treasure Trove of Ancient Wonders.
Get ready to embark on an unforgettable journey through time at the Grand Egyptian Museum, a state-of-the-art showcase for the wonders of ancient Egypt.
Located close by the Giza Plateau, this magnificent museum boasts an unparalleled collection of artifacts, showcasing the rich history and culture of Egypt from prehistoric
times to the Greco-Roman period.
Explore the museum's vast galleries, featuring over 100,000 artifacts, including, the treasures of Tutankhamun, including his iconic golden mask, an extensive collection of ancient Egyptian art, including statues, reliefs, and jewelry.
With its cutting-edge technology and stunning architecture, the Grand Egyptian Museum is an unforgettable experience for anyone fascinated by history, archaeology, or the wonders of ancient Egypt. Join us on this incredible journey and discover the magic of Egypt's ancient past!

Fees & General Info

There are currently no registration fees available.

General terms and conditions

By registering you have to accept the general terms and conditions and accept that your registration is considered binding immediately, but participation to the event is possible only after full payment of the registration fee.

Please note that any arrangements related to the participation of the participant in an AIJA event, including but not limited to booking or cancellation of accommodation or flights, as well as respecting the cancellation deadlines indicated in the general terms and conditions, are the sole responsibility of the participant. AIJA shall not be held liable for any expenses the participant may suffer as the result of participant’s failure to comply with his/her obligations.

It is recommended for each participant to purchase a cancellation and travel insurance.

Please note that in-house counsel registrations are subject to review and confirmation by AIJA. AIJA considers in-house counsel professionals who hold a university degree in law allowing access to a bar association and practicing law as an in-house counsel in private, public, or non-profit companies, institutions or organisations. Please note that in-house counsel who are at the same time active as fee-earning lawyers or consultants are not eligible to the discounted in-house counsel fee.

Please read the general terms and conditions applicable for AIJA events.


Scholarships

If you are a lawyer under 35 years old and meet the requirements, apply to our Scholarship Programme for this event. You can check more details here.

Prepare your stay

AIJA has negotiated a pre-block of rooms at the Seminar venue hotel Sofitel Cairo:

  • USD 230.00 per Single Room, per night on Bed & Breakfast Basis
  • USD 250.00 per Double Room, per night on Bed & Breakfast Basis

Rooms to be booked and paid by participants directly by sending an email to the hotel (H5307-RE2@sofitel.com and cc’ing Aya.HECHAM@sofitel.com) making sure to add AIJA Seminar in the subject of the email so that the preferential rates can be applied.

There is a limited number of rooms with preferential rates, and these are only valid for reservations received until 3 months before the event so make sure you book your room at the earliest.

Any reservation request received after this cut-off date will be subject to availability and market price.

Practical Information

The event will take place in Sofitel Cairo Nile El Gezirah

 

A.    Securing your visa

Most of European and US passports are eligible for e-visa that can be secured through the following link: https://visa2egypt.gov.eg/eVisa/Home?VISTK=OARP-EYW7-1SSX-MZNT-09FM-W465-XNV2-AUQ4-W25S-57ZD-EQZ1-IY9P-Q3C7-I3I7-XMIO-JR7Y .

The processing time of the visa is 7 working days and applicants should submit their visa application seven (7) days at least before travelling to Egypt.

Another option, which is the easy option, is to obtain your visa upon arrival. Upon landing in Egypt, please visit any local bank at the airport and pay USD 25 in cash, to collect your tourist visa sticker. Then, you will need to present the sticker to the immigration officer, who will place it on your passport and stamp it. Please note that the payment must be made in cash and in USD only.

If you are not eligible for an e-visa or visa upon arrival, you must apply for the visa through the Egyptian consulate in the country where you are residing.

B.    Navigating Cairo

Cairo is a huge city and home to 25 million people. It is a very safe city to move around at any time around the clock, so long as you observe common-sense safety rules and respect the local culture. It is very safe to walk around at night too and locals welcome tourists a lot.

When visiting an active/practicing mosque, women are expected to wear modest clothes and cover their hair. Same rules apply to churches, save for the headscarf. Men are not allowed to wear shorts.

We will be staying in Zamalek a modern neighborhood at the heart of the city, located between downtown Cairo and Giza. Extra-revealing clothes could attract unnecessary staring. Please do not go above knee length or sleeveless. If you want to wear more comfortable clothes, you are advised to take transportation to your destination. In other posh neighborhoods, like Sheikh Zayed or New Cairo, you can wear whatever you want.

C.    Transportation

You can always walk in the neighborhood where you are staying. However, if you want to do bigger trips, please use an app like Uber, Careem or the similar. If you want a luxurious commute, you can take London Cab but need booking before your ride with minimum one (1) hour.

Local public taxis (white taxis) avoid using the fare and are usually old. If you want to take one, please tell the driver before you get in where you are going and agree on the fare. However, we always recommend taking private transportation.

Inside the city, there are several metro lines that go to different neighborhoods.

Cairo has two international airports: Cairo International Airport in the north and Sphinx International Airport in the south. To go from either airport to Zamalek, you can order your transportation to pick you up. Most international flights fly to Cairo International Airport and arrive at terminal 3. Your reserved pick-up transportation will probably pick you up at the B5 sign at the parking lot.

There are cabs and limousines available at the airport as well but would be more expensive than the arranged pickup transportation.

Cairo traffic can get very busy, especially at rush hours. Please factor extended commuting time.

D.    Food and Drinks

We will be staying at a very active neighborhood with local and international restaurants. If you want recommendations for restaurants and cafés that serve local food in Zamalek, here you go:

-            Abou El Sid Restaurant (lunch and dinner):  https://maps.app.goo.gl/odCnHe3EaRCfHGTn9

-            Garden Promenade Café at the Marriot Zamalek (lunch and dinner): https://share.google/wcriGbLTbd9O8eKyv

-            Taboon (lunch and dinner): https://maps.app.goo.gl/qDGNMzJVR8vEHKM69

-            Abdel Wahab (lunch and dinner): https://share.google/sGrtDOOjtH8iWoGTL

-            Zooba (breakfast): https://share.google/cJyxVZu3v7ZSt8kEa

-            Tabali (breakfast): https://share.google/cbZPOse7uoGxbYVdQ

-            Qedra (breakfast): 366C+7C2, Mohammed Mazhar, Zamalek, Cairo Governorate 4271032

-            Granita (Breakfast/lunch/dinner): Located in All Saints' Cathedral, Cairo

If you want to try the local Koshary (national dish), we strongly recommend visiting Koshary Abou Tarek in Downtown: https://share.google/sS6Mqs3lAn1MTiONz

For a more touristic yet delicious for koshary or lentil soup: Zooba in Zamalek

E.     Alcohol

Not all places serve alcohol, but we made sure that the lunch and dinner places we recommended above serve alcohol.

If you want to go to a local bar, Pub 28 in Zamalek is nice, but we recommend to call before walking in to check if they have space: https://maps.app.goo.gl/FQLaA7jeBR14mgFX7.

Also, Cairo is very famous for its vintage bars in Downtown Cairo, if you are feeling like you want to explore a new neighborhood (yes, the scenes of neighborhoods change), you can explore one of the below options:

Carol Bar: https://maps.app.goo.gl/Q31RG1XPiTA6atAy5

Estoril: https://share.google/g8lSZkS3nxgcIk1tS

Almeria Restaurant and Bar: https://share.google/bLLkAic83gY6kU2D2

Carlon Roof Garden: https://share.google/R6KR7fgHOMLZUgzGQ

Jade Pizza: https://maps.app.goo.gl/xxPwF9HLhDAQJMp7A

If you want to buy your own alcohol, you must visit a licensed store, like Drinkies https://share.google/t1ECTaUumiJukE13f . However, please note that like many other countries, it is not legal to drink on the streets in Egypt.

F.     See more on your own

We made sure that our schedule and optional tours cover the key attractions of the city. If you feel you want to see more of the city, you can explore the following:

-            Coptic Cairo: Before becoming this giant city, Cairo was a Roman settlement. In Coptic Cairo, you can visit the Hanging Church, Abou Serga Church and see baby Jesus’s cradle, Amr Ibn El Aas Mosque (the first mosque of Cairo), the Ben Ezra Synagogue and the Roman ruins of the old city.

-            Saladin Citadel and mosques complex: This is an ancient fortress from the Mamluk period and has the very first Ottoman Mosques of the city. The Mohamed Ali Mosque is very unique Baroque-style mosque.

-            Mosque and Madrasa of Sultan Hassan and Al Rifaie Mosque: These are two of the most beautiful mosques in Cairo. Many members of the last monarchy of Egypt, including King Farouk, the late king of Egypt, are buried at Al Rifaie Mosque. Also, the last Shah of Iran is buried there.

-            Saqqara pyramid: Do you want to see the very first stone building in human history and first pyramid of Egypt? The Saqqara pyramid complex hosts ruins of Memphis, the first capital of Egypt, other pyramids and tombs that you can visit from the inside. Please check their working hours are they open for limited time to preserve the colors from humidity. The Saqqara pyramid complex is approximately 50 km away from the city and it takes around an hour to go there.

-            National Museum of Egyptian Civilization: If you want to see more mummies, you can visit this new museum.

G.    Cash and Card Payments

The Egyptian Pound is the official currency of the country. While card payments are widely spread, not all services providers, such as taxis and local markets, have the card payment option. It is better to keep cash with you. Only touristic places may accept cash in foreign currency, and this largely depends on each store and is on an exceptional basis.

H.    Weather

October will be still summertime in Egypt. Daytime temperatures can be around 30 °C and at night as low as 18 °C. On a bright note, humidity starts decreasing during this month.

I.       Language

Arabic is language of the country, yet many people understand and speak English.  

J.     Tipping

Tipping is expected and highly appreciated. Even though bills include a service charge, it is appreciated to add a 10% tip as it will directly go to support staff.

Organising Committee

Passant ABAZA Eldib & Co (EGYPT)
Hana AL KHATIB Global Advocacy & Legal Counsel (UNITED ARAB EMIRATES)
Ziad ALI THE LAW Magazine (EGYPT)
Cristina HERNÁNDEZ-MARTÍ PEREZ HERNANDEZ MARTI ABOGADOS SLP (SPAIN)
Ruben MASAR VISCHER Ltd. (SWITZERLAND)
Nariman ROUSHDY Mena Associates in Association with Amereller (EGYPT)

Sponsors


Become a sponsor

Partnership with AIJA as a sponsor provides the best networking opportunities in a relaxed business environment.
If you have any questions, contact us on ‘Become a sponsor’ and check for more opportunities.

Personal Protection

The personal data that you communicate to us shall be processed by the International Association Of Young Lawyers (AIJA), with its registered office at Avenue de Tervueren 231, 1150 Brussels, Belgium (Tel: +32 2 347 33 34 - office@aija.com), in accordance with Act No. 78-17 of January 6, 1978 relating to data, files and freedoms and Regulation No. 2016/679 on data protection, as of its entry into force on May 25, 2018.

Your data will be managed by AIJA's General Services, Events and Accounts Section:

  • For the purpose of administering your registration for the event and your on-site access to the event;
  • In order to pay for the selected services - your bank details will be deleted after receipt of your payment;
  • In order to communicate information messages from AIJA.

To the extent necessary for the execution of their respective tasks, our subcontractors in charge of our seminar organisation, our IT infrastructure, our management, the production and maintenance of our website and extranet, are likely to gain access to your data from time to time. Their servers are located in the European Union.

Data relating to your participation in the event shall be stored for a period of 10 years. We are obliged to archive billing data until the end of the period required for our tax and accounting obligations, i.e. for 7 full tax years.

We shall store your contact information to keep you informed until you ask us to stop. You have the right to access your data and have it corrected if necessary.